Lumia 510 : 'My 1st Smart Phone'
Lumia 510 is designed to look and feel simply beautiful. The smooth, curved back gives the device ‘body sympathy’, that fits perfectly in the hand. A simple design defined by crisp edges and softened corners, to ensure optimum in hand reassurance and comfort. Perfect for one handed use, on the go. As ‘My 1st Smart phone’, our consumers are looking for the most modern design in the lowest price range.
Lumia 510 was released in October, 2012 targeting entry market in China and global market.
I was responsible for full design process including research, ideation & concepting, concept refinement, production as a lead industrial designer.
Designed by Nokia Design team
Contribution : Lead industrial designer
Released in October, 2012
U.S Patent no. : D712863 S1
Centric alignment of all the external elements brings harmony to the design, and reinforces the high quality feel. It reinforces attention to detail through centrally aligned camera, A/V and USB, even at a low price point. The centrally positioned camera and the carefully crafted logo enhance the quality finish and Nokia Brand wide detail alignment.
Relive your life
The Glory proposition is appealing to young, highly engaged and financially constrained. Younger consumers look for a compelling, cool and innovative device with full smartphone functionalities.
Glory target consumers expect the device to be modern and keeping value in time, they are only willing to compromise the sophistication of the experiences.
Glory consumers are more price sensitive so put high value on quality due to large investment made which must be provided by confidence in – attractive design, quality feel, E2E experiences and a selection of colours.
Young consumers are starting to seek ways to create spaces and experiences through which they can get away from the tensions of everyday life.
Perfectly in the hand
Glory is designed to look and feel simply beautiful. The smooth, curved back gives the device ‘body sympathy’, that fits perfectly in the hand. A simple design defined by crisp edges and softened corners, to ensure optimum in hand reassurance and comfort. Perfect for one handed use, on the go.